{"id":845,"date":"2023-12-26T18:37:54","date_gmt":"2023-12-26T18:37:54","guid":{"rendered":"https:\/\/staging.nihi.com\/rote\/?page_id=845"},"modified":"2025-01-14T05:58:31","modified_gmt":"2025-01-14T05:58:31","slug":"about-nihi","status":"publish","type":"page","link":"https:\/\/staging.nihi.com\/rote\/about-nihi\/","title":{"rendered":"About NIHI"},"content":{"rendered":"<section class=\"container gutenberg-component header-with-title\" data-comp=\"header-with-title\" data-element=\"video-container\"><noscript><picture class=\"img-box\"><source media=\"(min-width: 961px)\" srcset=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/CBsons_big.jpg\"><source media=\"(max-width: 960px) and (-webkit-min-device-pixel-ratio: 2)\"><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/CBsons_big.jpg\" alt><\/picture><\/noscript><picture class=\"img-box\"><source media=\"(min-width: 961px)\" data-srcset=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/CBsons_big.jpg\"><source media=\"(max-width: 960px) and (-webkit-min-device-pixel-ratio: 2)\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/CBsons_big.jpg\" class=\" lazyload\"><\/picture><header class=\"no-icon\"><h2 class=\"after-icon no-hover\">About us<\/h2><\/header><\/section>\n\n\n\n<hr class=\"spacer\" style=\"--heightDesktop:60px;--heightMobile:20px\">\n\n\n\n<section class=\"container full-text-section\"><div class=\"row\"><div class=\"col-12-12 center\">\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity small\">\n\n\n\n<h1 class=\"wp-block-heading\">With Love. For the people. <\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><em>A&nbsp;rare and fascinating tale that began when Sumba\u2019s ancestors, the \u2018Marapu,\u2019 landed on its secluded beach centuries ago.<\/em><\/h2>\n\n\n\n<p>Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage and stories of the Sumbanese people, past and present. <br><br>The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave. From this adventure emerged a vision to create a resort that would preserve and share the breathtaking beauty of Sumba with those who would truly appreciate it. The beach of Nihiwatu, meaning \u201cmortar stone,\u201d was named by early settlers for its isolated rock formation along the tide. The Graves aptly called the resort Nihiwatu for its surrounding legacy.<br><br>By 2012, stories of the unregulated freedom and beauty of NIHI reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort. Burch called on a friend from New York\u2019s The Carlyle Hotel\u2014South African-born hotelier James McBride, who was President of YTL Hotels in Singapore at the time\u2014to visit Sumba.<br><br>Later that year, Burch\u2019s trip with his three sons proved to be a milestone, as he acquired NIHI in partnership with McBride. The acquisition enabled substantial investment with the single priority to evolve NIHI into one of the best resorts in the world, an example of a sustainable operation in harmony with the environment and the Sumbanese people. Travel + Leisure readers globally have voted NIHI as the number one hotel in the world, in all categories, for <a href=\"https:\/\/staging.nihi.com\/rote\/press-awards\/\">2016 &amp; 2017 World\u2019s Best Awards<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity small is-style-wide\">\n<\/div><\/div><\/section>\n\n\n\n<hr class=\"spacer\" style=\"--heightDesktop:60px;--heightMobile:20px\">\n\n\n\n<section class=\"container three-images-lightbox\" data-comp=\"three-images-lightbox\"><div class=\"row\"><article class=\"col-12-12 images\"><div data-comp=\"openLightbox\" class=\"image first\"><figure class=\"img-box\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/cburch-sumba.jpg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/cburch-sumba.jpg\" class=\" lazyload\"><\/figure><div class=\"figcaption\"><span>Chris Burch. OWNER.<\/span><\/div><div class=\"txt-box\"><h3>Chris Burch<\/h3><h2>OWNER<\/h2><p>Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI<sup>\u00ae<\/sup> is located, funding all operation costs, and giving back to the people of Sumba Island. <br><br>Where rugged luxury meets unregulated freedom, Burch Creative Capital invests in the human experience for travelers and locals alike. This naturally led to the establishment of The Sumba Foundation. A foundation committed to providing humanitarian aid, clean water, and creating educational programs, for the local community of Sumba, Indonesia. <br><br>\u201cChris\u2019 kindness and care has touched the hearts of thousands of children and families in the constant quest for eradicating malnutrition for children, malaria by 90 %, and providing water wells to villages amongst many others. During the virus he supported the well being of thousands of people with his huge heart and exceptional generosity.\u201d &#8211; James McBride, Partner &amp; CEO, NIHI<sup>\u00ae<\/sup>.<\/p><\/div><\/div><div data-comp=\"openLightbox\" class=\"image second\"><figure class=\"img-box\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/James_small.jpg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/James_small.jpg\" class=\" lazyload\"><\/figure><div class=\"figcaption\"><span>James McBride. CO-FOUNDING PARTNER AND CEO.<\/span><\/div><div class=\"txt-box\"><h3>James McBride<\/h3><h2>CO-FOUNDING PARTNER AND CEO<\/h2><p>A global hotelier who has been at the helm of some of the world\u2019s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry. <br><br>James McBride started his journey at The Ritz-Carlton Hotel Company, where he remained for fourteen years. He then spent a further nine years leading preeminent properties, before transitioning to hotel entrepreneur when he partnered with long-time friend and investor Christopher Burch on the acquisition of Nihiwatu, a coveted surf destination in Indonesia at the time. <br><br>For the past twelve years, James has not only ensured that NIHI<sup>\u00ae<\/sup> Sumba has consistently received top industry awards like Best Hotel in the World by Travel &amp; Leisure for two consecutive years and x place on the inaugural World\u2019s 50 Best Hotels list, he is enthusiastically working on the expansion of the brand to realize further opportunities grounded in NIHI<sup>\u00ae<\/sup>\u2019s doctrine, Edge Of Wildness\u2122, including two new properties, in Costa Rica and Rote Island, Indonesia.<\/p><\/div><\/div><\/article><\/div><\/section>\n\n\n\n<hr class=\"spacer\" style=\"--heightDesktop:60px;--heightMobile:20px\">\n\n\n\n<section class=\"container full-text-section\"><div class=\"row\"><div class=\"col-12-12 center\">\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity small\">\n\n\n\n<h1 class=\"wp-block-heading\">Unregulated Freedom <\/h1>\n\n\n\n<p>We make up our own rules about what truly matters and forge a new language in hospitality that honors people and place. This is not an escape from everyday life. This is the return to a life well lived. Where rugged luxury meets unregulated freedom. A place to connect with something larger than oneself. A haven for the adventurer, for the wanderer, for the endlessly passionate and wildly curious.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity small is-style-wide\">\n<\/div><\/div><\/section>\n\n\n\n<hr class=\"spacer\" style=\"--heightDesktop:60px;--heightMobile:20px\">\n\n\n\n<section class=\"container image-gallery\" data-comp=\"image-gallery\"><div class=\"row full-width\"><article class=\"col-12-12 splide-container\"><div class=\"splide\"><div class=\"splide__track\"><div class=\"splide__list\">\n<article class=\"splide__slide\"><figure class=\"img-box\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/taniaAraujo_TMT_5458_V_Cropped.jpg\" alt=\"Selected Image\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Selected Image\" data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/taniaAraujo_TMT_5458_V_Cropped.jpg\" class=\" lazyload\"><\/figure><\/article>\n\n\n\n<article class=\"splide__slide\"><figure class=\"img-box\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/TaraShupe_Photography_NIHI_SUMBA_00294_h_Cropped.jpg\" alt=\"Selected Image\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Selected Image\" data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/TaraShupe_Photography_NIHI_SUMBA_00294_h_Cropped.jpg\" class=\" lazyload\"><\/figure><\/article>\n\n\n\n<article class=\"splide__slide\"><figure class=\"img-box\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/TaraShupe_Photography_NIHI_SUMBA_00359_V_Cropped.jpg\" alt=\"Selected Image\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Selected Image\" data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/TaraShupe_Photography_NIHI_SUMBA_00359_V_Cropped.jpg\" class=\" lazyload\"><\/figure><\/article>\n\n\n\n<article class=\"splide__slide\"><figure class=\"img-box\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/DSC_3461_h_Cropped.jpg\" alt=\"Selected Image\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Selected Image\" data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/DSC_3461_h_Cropped.jpg\" class=\" lazyload\"><\/figure><\/article>\n<\/div><\/div><\/div><\/article><\/div><\/section>\n\n\n\n<section class=\"container full-text-section\"><div class=\"row\"><div class=\"col-12-12 center\">\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity small\">\n\n\n\n<h1 class=\"wp-block-heading\">A Clear Purpose <\/h1>\n\n\n\n<p>NIHI<sup>\u00ae<\/sup> Sumba is an award-winning hotel and wellness destination on Sumba Island in Indonesia. Built upon the purpose of fulfilling, returning, and inspiring all things to find their truest form. NIHI<sup>\u00ae<\/sup> completes the circle of the destination experience, allowing one to feel woven into the fabric of their journey.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity small is-style-wide\">\n<\/div><\/div><\/section>\n\n\n\n<hr class=\"spacer\" style=\"--heightDesktop:60px;--heightMobile:20px\">\n\n\n\n<section class=\"container paragraph-for-prices\" data-comp=\"paragraph-for-prices\"><header class=\"row\"><div class=\"col-12-12 center\">\n<p>NIHI is the dawn of new-generation hospitality, one that is fun, kind, soulful, more human and more honest. We make up our own rules about what truly matters and forge a new language in hospitality that honors people and place. <strong>Travel + Leisure<\/strong> readers globally have voted NIHI as the <strong>number one hotel in the world<\/strong>, in all categories, for 2016 &amp; 2017 World\u2019s Best Awards.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.nihi.com\/rote\/press-awards\/\">PRESS &amp; AWARDS<\/a><\/div>\n<\/div>\n<\/div><\/header><section class=\"figures-container\"><figure class=\"img-box figures-container__item\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/NihiBestHotel-1.svg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/NihiBestHotel-1.svg\" class=\" lazyload\"><\/figure><figure class=\"img-box figures-container__item\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/50best_2024.jpg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/10\/50best_2024.jpg\" class=\" lazyload\"><\/figure><figure class=\"img-box figures-container__item\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/departures-1.svg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/departures-1.svg\" class=\" lazyload\"><\/figure><figure class=\"img-box figures-container__item\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/Vogue-1.svg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/Vogue-1.svg\" class=\" lazyload\"><\/figure><figure class=\"img-box figures-container__item\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/CN-GoldList-2023-1.svg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/02\/CN-GoldList-2023-1.svg\" class=\" lazyload\"><\/figure><figure class=\"img-box figures-container__item no-mobile\"><noscript><img decoding=\"async\" src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/05\/World50BestHotels2023.svg\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/staging.nihi.com\/rote\/wp-content\/uploads\/2024\/05\/World50BestHotels2023.svg\" class=\" lazyload\"><\/figure><\/section><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-845","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Closer to the Edge of Wildness - About NIHI Rote<\/title>\n<meta name=\"description\" content=\"NIHI Sumba, award-winning hotel &amp; wellness destination on Sumba Island. 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